You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating audiences. It’s not lost on you — your brand needs video. The remaining challenge is to create the right videos for your audience — ones that engage them with the right messages at the right times, in order to help them proceed from awareness, all the way through the marketing funnel to closed business and beyond. See 4 ways to use video at every step of the customer journey here.
These tips were explored in a webinar co-presented by Magnet Media and Vidyard, a video marketing and measurement platform.
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