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Tip Sheet: 5 Tips To Use Video For Recruiting

Videos can be used as powerful tools to combat the oftentimes humdrum nature of recruiting. They can add excitement and personality to your company and to your open positions. Videos can be used as...

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Tip Sheet: 5 Content Marketing Tips For CMOs In 2014

CMOs answered the questions: “What do you think will be the main CMO pain points for 2014? What topics will keep them up at night?” In a recent Q&A thread on LinkedIn’s CMO Network page, Chief...

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Tip Sheet: Using Social Media For Customer Service

CMOs answered the questions: Take steps to create a responsive customer service portal that will earn new customers and pay close attention to those you already have. The correlation between customer...

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Tip Sheet: 5 Ways To Jumpstart Your Content Marketing

See these 5 types of original content to consider creating in an effort to reach your audience. Content marketing attracts customers by creating valuable content to engage with target audiences, earn...

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Tip Sheet: 5 Ways to Engage via Facebook’s News Feed

Facebook announced a news feed update to potentially provide brands more reach. For some time now, brands and marketers have seen decreasing return for their marketing efforts on Facebook – with lower...

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5 Tips for Representing Your Employer on Social Media

Tips for employee social media behavior on social media. You’ve seen it in the news: an employee posts something controversial on her personal social media account, backlash erupts, and the company...

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5 Tips to Improve Customer Retention

5 Tips to help you retain your customer base. Customer retention is top-of-mind for companies large and small – and with good reason. According to the Harvard Business School, increasing customer...

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Tip Sheet: 5 Tips for Increasing Brand Awareness

Get your brand out there! Check out these 5 tips for improving brand awareness. How do you increase not only the visibility of your brand, but also the engagement with it? Here are 5 tips to increase...

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Tip Sheet: 5 Ways To Engage Audiences With Vine Video

Get your brand out there! Check out these 5 tips for improving brand awareness. Vines are bite-sized, looping, full-of-energy social videos that connect with audiences because of their uniqueness and...

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Using Video At Every Step Of The Customer Journey

Using Video At Every Step Of The Customer Journey. You’ve likely heard about and understand the power that video has in building a brand’s credibility, demonstrating expertise, and educating...

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